THIS IS HOW SICILY TASTES!
Unrivaled: our first great love. Our story began around the turn of the millennium with the premium Caffè TRE FORZE! And actually even much earlier. Centuries earlier ... The picturesque Sicilian coastal village of Forza d'Agrò not only looks movie-worthy - it really did serve as one of the most famous movie backdrops in the world. Because this is exactly where the cinematic masterpiece "The Godfather" is set around Al Pacino in the role of Michael Corleone. Director Francis Ford Coppola shot most of the Sicilian scenes of his epic of the century in this place. Sicily could hardly be more typical than here: Children playing in the alleys, men meeting in the piazza in front of the small bar to play cards, women chatting and laughing. Familiar conversations, fine fragrances, sun and warm wind. Just like centuries ago. Old traditions, genuine pleasure, beauty and serenity define life. The backdrop for an unforgettable film - and for our incomparable espresso coffee.
"In Sicily, we discovered the roots of the espresso culture, there, together with our experienced roasting masters, we have further developed and refined the traditional roasting over olive wood fire. The result: TRE FORZE!"
For Cevdet Emeç, founder and head of Caffè Cultura, head of the EMEC Group, Forza d'Agrò is also the origin of a gripping story. But it did not lead him, like Al Pacino, to the America of the 1950s, but to the upscale brand world of our time.
AN ANCIENT ROASTING PROCESS, OPTIMIZED FOR THE PRESENT
In the late 1990s, coffee expert Cevdet Emeç came across a centuries-old bean roasting process in Sicily. The traditional, gentle drum-roasting process over olive wood fires develops an unusual variety and intensity of flavors - a key experience. The task of reviving this original espresso of Sicily for our time never leaves Emeç.
In him grew the plan to optimize the process together with experienced Sicilian roasting masters and modern means. Together they experimented with the ancient roasting methods to save the high art of enjoyment into our time. And they knew where they were going: Their goal was no less than to produce the best espresso caffè in the world. That's why they worked tirelessly on the process, trying new things in combination with age-old expertise, never satisfied with quick results.
In Forza d'Agrò they finally agreed to work together. FROM master roasters and friends, they became business partners, and their shared vision became a success story under the brand TRE FORZE! - three forces.
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THE PINNACLE OF ESPRESSO CULTURE
At the turn of the millennium, the friends had reawakened and further developed the traditional roasting process with olive wood. This unique gentle long-term roasting over olive wood fires has since been used exclusively to produce this equally unique premium product: TRE FORZE! Such a Caffè is created slowly, with care, tranquility and passion for quality. TRE FORZE! reveals to you the secret of Sicilian art of living. The pinnacle of espresso culture.
TRE FORZE! is an exclusive Caffè Espresso from Sicily. Its perfection is due to the most exquisite quality and meticulous craftsmanship, patience and innovative spirit. Our incentive: love for Caffè and exclusive pleasure. We have revived a centuries-old roasting process and brought it to perfect maturity to produce one of the best caffè in the world - and the road to this goal has taken us far back. Centuries far …
TRADITIONAL ROASTING OVER OLIVE WOOD FIRE
In Sicily, at the foot of the volcano Etna, centuries ago people used the cut wood of olive trees to roast their caffè over an open fire. The slopes of Mount Etna in particular are rich in olive groves, which grow particularly well on the fertile lava soil.
The lava soil enriches the wood with minerals that release spicy aromas when flamed. Our long-term roasting process follows this tradition, lovingly optimized especially for TRE FORZE! We roast beans manually in small drums at low temperature over olive wood fire, slowly - for about 30 minutes.
Time played an important role in this innovation, not in the sense of speed and haste, but on the contrary: we took the time needed to develop the best Espresso Caffè and to work constantly on the best result. Just as the roasting process itself needs time to develop the full aroma of the bean.
INNOVATION PRESERVES TRADITION
The roasting machines used to produce TRE FORZE! are highly complex. They consist of a perforated tube, an elaborate ventilation and heating system, and the firing point underneath. They roast our espresso coffee particularly gently, in small batches (by the sack, bags of 60 kilograms each) over an open fire using wood from Sicilian olive trees. This wood is stored dry for at least twelve months and comes from the olive groves around the volcano Etna. The wood is sawn for maintenance reasons: no tree is felled for TRE FORZE!
TRE FORZE! consists of a secret blend of different bean types, each requiring specific roasting times. Each type of bean gets exactly the roasting time it requires. The beans are not shocked. Roasting begins at around 30 to 50 degrees Celsius - then the temperature is gradually increased to a maximum of 230 degrees and then lowered again to 150 to 100 degrees.
During this gentle prelude, the coffee cherries release their valuable aromas and essential oils. Just as gently, the beans are cooled down again after roasting and then rest in silos. There, degassing takes place during the first three to five days of rest. Each type of bean rests separately. Only then are the beans blended in our special, secret ratio - as in the world of wine for a cuvée! - and packaged. Greatest rest, connoisseurship and care guarantee the quality of our premium product.
PREMIUM QUALITY TAKES TIME
During our slow roasting at lower temperatures, more incompatible tannins and bitter substances are transformed into compatible ones. That's why TRE FORZE! contains far less acidity than conventionally roasted coffees and treats your palate to a firework of flavors. You can enjoy our Caffè at any time of the day - it is gentle on the acid balance of your stomach. We use our unique gentle long-term roasting over olive wood fire exclusively to produce an equally unique premium product: TRE FORZE! Together we guard this secret like our treasure. Because that's what it is: a treasure for connoisseurs around the world.
A PIONEERING ACHIEVEMENT THAT REVOLUTIONIZED THE MARKET
Many of our now long-standing standards can now be found as innovations in the advertisements of other manufacturers, and numerous roasters are now advertising their products with the gentle long-term roasting process. Today we know that even the best coffee beans in the world will not taste good if they are not roasted properly ... But as numerous as the imitators are: There is only one original. TRE FORZE!
What began in the Sicilian seaside town of Forza d'Agrò, which is worthy of a movie, has become a real success story. Renowned international quality institutes regularly award gold to EMEC's products. Gourmet and trade magazines praise its coffees to top positions. And in the best delicatessen and specialty stores, top hotels and top restaurants, it is this Caffè Espresso that is served.
OUR BLEND OF BEANS: FROM THE BEST HIGHLAND LOCATIONS
Our coffee farmers are traditional family farmers from the best growing areas in Peru, Costa Rica, Togo, Cameroon and Brazil. They produce for us the highest quality beans available on the market. They pick the ripe coffee cherries by hand, dry them in the sun for several weeks, clean them carefully and sift them - not twice as usual, but five times. Only the best beans are selected in the final selection process and then filled into coffee sacks and shipped across the sea to Sicily in special dry refrigerated ships.
A small proportion of high-quality Robusta beans refines first-class Arabica beans. Before roasting, the raw beans used for TRE FORZE! smell like a composition of fresh herbs and green peas. The roasted beans exude a blend of delicately spicy aromas reminiscent of the smell of dried dates, fine dark chocolate and fresh macadamia nuts. After preparation, TRE FORZE! Espresso coffee unfolds its original Sicilian taste cosmos: fine aromas of chocolate and nuts, spicy wood notes like the barriqueton of a good wine, a subtle nuance of hand-rolled tobacco leaves of a fine cigar and fragrant caramel sweetness.
The gentle, traditional roasting process allows the valuable aromas and oils of the Caffè cherry to fully develop. The result? TRE FORZE! A full-bodied Caffè, whose rich content of aromatic oils makes it so thick and velvety - with a fine crema of dense consistency. Because the more oily the bean, the denser and finer the crema.
TRE FORZE! coffee beans- Shop here
CLOSE YOUR EYES...
Concentrate for a moment only on aroma and taste. Dark, chocolaty, nutty, also spicy aromas of smoke and wood, yet low in acidity. Unique. This is what a perfect moment tastes like. In the cafeteria, in the fully automatic machine or the portafilter: with TRE FORZE! you always achieve an excellent result - a sense of achievement that tempts you to repeat! Order your TRE FORZE! online.
A pleasurable habit that stimulates the mind and senses.